the art of generating innovative ideas


Innovation Leaders' ideas have to honor an increased global interconnectedness. By using completely different neural pathways simultaneously, they can achieve just that.

The multiple creative talents Innovation Leaders possess, point them to the areas where they can apply their creativity. To paraphrase creativity researcher Howard Gardner:


It's not how innovative you are, but HOW you are innovative.

Innovation Leaders typically have two or more creative talents they excel at. This is vital, since it indicates that they are able to unite two different ways to perceive a situation and to come up with radically new ideas at the intersections.  

By mapping how well developed each of these talents is for an individual, you get valuable insight into where this person has true innovative potential. An example:

Example: Creativity profile


International example

Dick Fosbury completely innovated the High Jump game by introducing the famous Fosbury-flop at the 1968 Olympics.

By using both his Bodily-kinesthetic and Visual-spatial talent, he was able to come up with and execute this game changing approach.

His street smart Logical-Numeric talent helped him with the excellent timing of his introduction. The result: the Olympic Gold medal

National example

When no one saw the value of scrap wood, Dutch designer Piet Hein Eek did. He created a range of furniture using this material and to which he applied layers upon layers of boat lacker, creating a unique effect.

Piet Hein Eek with part of his collection for IKEA. image from:

Piet Hein Eek with part of his collection for IKEA. image from:

Piet Hein is obviously Visually talented, but his work also speaks volumes about his Kinesthetic talent. You can't help but wanting to touch his creations. But there is more to his success. He takes care to create a story for everything he designs, illustrating his Verbal talent. His Interpersonal talent lets him connect to a wide range of people, from artists to corporate clients.

Finally Piet Hein is an excellent business man with strong Logical-Numeric skills.

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