combining interlinked creative talents to generate innovative ideas


Innovation Leaders' ideas have to honor an increased global interconnectedness. By using completely different neural pathways simultaneously, they can achieve just that.

The multiple creative talents Innovation Leaders possess, point them to the areas where they can apply their creativity. To paraphrase creativity researcher Howard Gardner:


It's not how innovative you are, but HOW you are innovative.

Innovation Leaders typically have two or more creative talents they excel at. This is vital, since it indicates that they are able to unite two different ways to perceive a situation and to come up with radically new ideas at the intersections.  

By mapping how well developed each of these talents is for an individual, you get valuable insight into where this person has true innovative potential. 

Example: Creativity profile


Talent descriptions



Visual-Spatial - think in terms of physical space, as do architects and sailors. Very aware of their environments. They like to draw, visualise problems, do jigsaw puzzles and read maps. 



Bodily-kinesthetic - use the body effectively, like a dancer or a surgeon. Keen sense of body awareness. They like movement, making things, touching. They communicate well through body language. 



Musical - show sensitivity to rhythm and sound. They love music, but they are also sensitive to sounds in their environments. They may work better with music in the background. 



Interpersonal - interacting with and understanding others. These people learn through interaction. They have many friends, empathy for others and are street smart.  



Naturalistic - drawn towards plants, animals and other features of the natural world. They love to be outdoors and feel at ease with the seasons and other rhythms found in nature. 



Intrapersonal - understanding one's own interests, goals. They're in tune with their inner feelings; they have wisdom, intuition and motivation, as well as a strong will, confidence and opinions.  



Logical-Verbal - using words effectively. These people have highly developed verbal skills and often think in words. They like reading, playing word games, making up poetry or stories. 



Logical-Numeric- reasoning, calculating. Think conceptually, abstractly and are able to see and explore patterns and relationships. They like to solve puzzles and to work with spreadsheets and dashboards. 

International example

Dick Fosbury completely innovated the High Jump game by introducing the famous Fosbury-flop at the 1968 Olympics.

By using both his Bodily-kinesthetic and Visual-spatial talent, he was able to come up with and execute this game changing approach.

His street smart Logical-Numeric talent helped him with the excellent timing of his introduction. The result: the Olympic Gold medal

National example

When no one saw the value of scrap wood, Dutch designer Piet Hein Eek did. He created a range of furniture using this material and to which he applied layers upon layers of boat lacker, creating a unique effect.

Piet Hein Eek with part of his collection for IKEA. image from:

Piet Hein Eek with part of his collection for IKEA. image from:

Piet Hein is obviously Visually talented, but his work also speaks volumes about his Kinesthetic talent. You can't help but wanting to touch his creations. But there is more to his success. He takes care to create a story for everything he designs, illustrating his Verbal talent. His Interpersonal talent lets him connect to a wide range of people, from artists to corporate clients.

Finally Piet Hein is an excellent business man with strong Logical-Numeric skills.

> Adaptation